Blundell said. He said Trader began the transition to digital advertising several years ago, under the guidance of former owner Yellow Media Inc. Margins are higher for online ads, and he said the company is generating steady profits a year after being spun out of Yellow Media Inc. Basic online ads are free, but users are encouraged to spend more money to have their ads given better placement on the website.
More than three-quarters of its revenue comes from its online operations. It might make financial sense for the company to push readers online, but it's bittersweet for those who have spent decades flipping through the magazine pages looking for bargains and rare finds. The magazine held a special place among car enthusiasts, many of whom keep a stash of back copies.
Like most car collectors, he relies on the Internet for most of his research. But free sites such as Craigslist can be a headache for car collectors, because it's tricky to weed out scams. Thieves have been known to list stolen property online. Trader has worked to differentiate itself from the free, and riskier, online offerings. But today we live in a far more exciting reality.
Declining print revenue and fewer readers were the reasons behind the switch. We then knew whether our users were responding via the magazine or the website, and through tracking it month-by-month, we could see how quickly their preference was changing. Aside from changing audience preferences, the revenue facts also made this move, not just a choice but a necessity.
An online site provides AutoTrader with several features, not offered by a magazine. Firstly its reach is greater. Compared to the 1. Space is also not limited.
One magazine could host at maximum 8 — 10 cars, today 68 cars are listed at any one time on the website. Loyalty Points. Read anywhere. Ways to pay. Trusted site. Digital subscriptions include the latest issue and all regular issues released during your subscription. Your chosen term will automatically renew unless auto-renew is cancelled in your subscription area 24 hours before the end of the current subscription.
Autotrader Magazine - connecting buyers and sellers of anything automotive! With 4x4s, utes, trucks and motorcycles also in each issue, AutoTrader is your weekly supermarket for anything automotive. This issue and other back issues are not included in a AutoTrader subscription.
Subscriptions include the latest regular issue and new issues released during your subscription and start from as little as per issue. Subscription Options. Unfortunately this title is closed!
Subscriptions are not available and new issues will not be released. Looking for AutoTrader in print? Unfortunately pocketmags.
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