By the s it had captured 70 to 80 percent of the basketball shoe market. But the popularity of Chuck Taylor All-Stars started to decline in the s.
Despite making a brief comeback in the 80s as a retro-style casual shoe, Chuck Taylor All-Stars went into a slump again in the s. As a result of that decline and various poor management decisions, Converse had to file for bankruptcy multiple times, the last of which was in Nike acquired Converse in for 5 million. Since then Nike has orchestrated a complete turnaround of Converse. This new strategy has been a resounding success. Cole Haan is an upscale footwear and accessories company founded in Chicago in It makes and sells dress shoes, casual shoes, handbags, belts, gloves, and other accessories.
Eventually, Nike reversed its strategy and decided to focus on its core brands of Nike, Jordan, and Converse, and to sell off everything else. Bauer Hockey makes and sells ice hockey equipment and apparel such as skates, sticks, masks, helmets, gloves, pads, knee guards, shin guards, and jackets. It was founded by the Bauer family in in Kitchener, Ontario. Since then it has been bought and sold multiple times by various companies and investment groups. Unfortunately, that synergy was not to be found.
In , 13 years after the initial purchase, Nike threw in the towel and sold Bauer Hockey for 0 million to a private equity group formed by investor W. Hurley is a surf apparel company founded in Its products include board shorts, swim trunks, swimsuits, wetsuits, t-shirts, hoodies, sandals, bags, etc. Nike bought Hurley in for an undisclosed amount.
Just like its purchase of Bauer Hockey, Nike bought Hurley in an attempt to diversify, this time into the surf apparel market. And just like the Bauer Hockey purchase, Nike eventually gave up on the Hurley purchase too. The starter makes uniforms for major league and college sports teams. It was founded in in New Haven, Connecticut. Umbro is a soccer apparel and equipment maker based in Cheadle, near Manchester. It was founded in in Cheshire.
Its products include jerseys, shorts, goalkeeper gloves, and soccer cleats. Like most other diversification attempts by Nike, this one also did not pan out. About Us. Privacy Policy. The lab team consists of more than 40 researchers in different scientific disciplines such as biomechanics, physiology, physics, math, kinesiology, biomedical engineering and mechanical engineering, Mission The mission of Nike Inc.
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Name required. Follow Following. Sign me up. Already have a WordPress. Andy serves on the Board of Directors for Starbucks and the L. He also oversees Valiant Labs, an incubator for new business models at Nike, and manages the overall innovation portfolio for the company. A lifelong runner, Tom holds a Ph. While in this role, he also took on the additional responsibilities of VP, Investor Relations.
Prior to joining Nike, he worked in the financial industry, holding leadership roles in investment banking and mergers and acquisitions at Goldman Sachs and Morgan Stanley. She leads the development of enterprise-level strategic planning with a focus on driving innovation, transformation and growth.
She is also a trustee of the Gordon and Betty Moore Foundation. As Chief Human Resources Officer, she leads business growth and transformation through the lens of people — managing functions including recruitment, succession planning, learning and career development, diversity and inclusion, org effectiveness, employee engagement, pay and benefits, and employee relations.
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